Media Practice and Everyday Agency in Europe

Title chapter: Introduction: Investigating the Everyday Presence of Media
Authors: Leif Kramp, Nico Carpentier and Andreas Hepp
Keywords: Mediatisation, Everyday Practice, Media Practice, Summer School
Abstract: Media practice has evolved from taking fleeting looks at the work of media professionals to an everyday experience for everybody. We experience every day that the transformation of culture and society is related to the change of media communication: being almost constantly available by mobile phone impacts on our habits and lives. Our social relationships are organized in new ways through the use of the Internet. The way politics is performed has been transformed as digital media exert a structural impact on political communication, strategies and organizational matters. Furthermore, entire industries are undergoing change as media technologies become increasingly important for the production and distribution of commodities, not to forget the dynamic development of the 'creative industries'.
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