Critical Perspectives on the European Mediasphere. The intellectual work of the 2011 European media and communication doctoral summer school.

Title chapter: Media as a societal structure and a situational frame for communicative action: A definition of concepts
Author: Friedrich Krotz
Keywords: mediatization, communication, technology, media
Abstract: This chapter will present the concept of mediatization and will develop a semiotically oriented concept of media in order to be able to study how mediatization is proceeding. Today, we live in a historical phase in which more and more media are coming into existence and the media environment surrounding us is becoming more and more complex. This was the reason for creating concepts of mediatization, for studying the history of mediatization, for describing the metaprocess of mediatization and for developing a theory about it. Thus, we can speak of an emerging topic in communication studies, as the concept of mediatization tries to grasp the implications of media development for democracy and civil society, for work and leisure, for culture and sense-making processes and for identity and social relations (Lundby 2009, Hepp, Hjavard, Lundby 2010, Krotz 2001; 2007).
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