Critical Perspectives on the European Mediasphere. The intellectual work of the 2011 European media and communication doctoral summer school.

Title chapter: Approaching celebrity – sketching an analytical framework
Author: Michael Rübsamen
Keywords: celebrity studies, status, celebrity, entertainment
Abstract: This chapter considers the ways in which Swedish celebrities can be understood as both a cultural and a mediated phenomenon. My initial concern will be to develop an understanding of how, in the Swedish context, the arena of celebrity has changed over the years. Of particular interest is the question of how to build an empirical understanding of the status systems and informal normative regulations by means of which someone can be viewed as a celebrity. The main goal is to shed light on the process of celebrity construction in the modern, or late modern, era. How can we understand the somewhat simple and vulgar observation that nowadays you can be relatively ignorant and be lacking in personal attributes, and yet if you are willing to be locked up in a house for a hundred days, you can emerge with the status of a celebrity? Perhaps Andy Warhol was right when he said that everybody could have their fifteen minutes of fame? Or should that be that everyone who becomes famous only remains so for fifteen minutes?
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