Media Practice and Everyday Agency in Europe

Title chapter: Communicative Figurations: Researching Cultures of Mediatization
Author: Andreas Hepp
Keywords: Mediatization, Communicative Figurations, Communication Research, Research Concepts
Abstract: If we follow the recent discussions about mediatization, one argument is striking: The increasing interest in mediatization is related to the fact that the media has been gaining relevance in all social and cultural spheres. In media and communication research, we find various concepts to describe this relevance of a variety of different media in our (present) processes of social construction. How can we conceptualise such a research in a transmedia perspective? And how can this be done in practice? As I shall argue within this article, the concept of "communicative figurations" offers a possible starting point to handle these two challenges.
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