Communication
as the intersection
of the old
and the new

Title chapter: Situational Analysis as a Research Method for the Reconstruction of Communicative Figurations
Author: Karsten D. Wolf Konstanze Wegmann
Keywords: Mediatization; communicative figurations, situational analysis, grounded theory, discourse analysis
Abstract: This article proposes Situational Analysis as a method for the reconstruction of communicative figurations. The meta theory of mediatization serves as a frame for arguing why new methods for analysing relations between media and society are needed. Communicative figurations are introduced as an analytical concept for opening these media-related changes on the macro, micro and meso level for analysis, and Situational Analysis is suggested as a research method, respectively a theory-method-package, for this. situations include all aspects of communicative figurations and make all of these elements, the relations between them and the complexity of the situation visible and analysable. By explicitly also considering non-human actants, Situational Analysis is opening up and helping to answer questions about the intertwining of media and society in a mediatized everyday life by reconstructing media environment, ensembles and repertoires not centred on one medium (but on a ‘network’ with other media) or on media as such (but on the intertwining with society). Additionally, discourses and implicated actors are taken into account and open the data for the analysis of power relations within and between communicative figurations/social worlds. This article aims to contribute to the methodological discourse of media and communication studies and to introduce Situational Analysis as a method helping to analyse relations between media and society, for example by using communicative figurations as an analytical concept.
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