Present Scenarios of
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Title chapter: “Exotic Brotherhoods” in Serbian Media Discourses: The Caucasus
Author: Justyna Pierzynska
Keywords: Serbia, Caucasus, Brotherhood, History, Geopolitics
Abstract: This chapter discusses the question of constructing brotherhoods of nations in the media in the post-Communist and post-Soviet context. It takes as an example the notions of brotherhood that appear in Serbian media with regard to different nations of the Caucasus (Georgians, Armenians, Ossetes). By examining the ways in which a remote region is represented and made sense of in the popular media, the chapter traces how new elements and nations are written into already stabilized historical narratives and “political mythologies”. The chapter employs the theoretical lens of popular geopolitics. It is concerned with popular, everyday discourse on and representations of countries and groups. On the example of newspaper articles, TV shows, book publications etc. I show how particular understandings of international brotherhood emerge and what symbolic resources they draw upon. I also position these new brotherhoods in a broader context of Serbian politics and trace their role as political tools for a mobilization of particular kinds of historical knowledge. The article combines Foucault’s understanding of discourse with Berger and Luckman’s theory of the socially constructed nature of everyday commonsensical knowledge, making use of the analytical apparatus provided by the sociology of knowledge approach to discourse (SKAD).
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