as the intersection
of the old
and the new

Title chapter: Football and mediatization: A serious academic pursuit or just scholars playing silly games?
Author: Michael Skey
Keywords: Mediatization, sport, power, fans, Africa, English Premier League
Abstract: This paper seeks to extend current debates around mediatization by avoiding some of the more extravagant claims about the media’s all-encompassing role as both an institution and influence. Instead, it starts with a primary interest in the everyday activities of ‘ordinary’ people in a given social domain and utilises Schulz’s four dimensions of mediatization as a means of grounding the concept,. Football fans in East Africa provide a novel case study, allowing opportunities to show how football-related activities are increasingly orientated towards the schedules and performances of leagues, clubs and players in Europe and, as a result, become inextricably bound up with, and informed by, media.
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Media and
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