Critical Perspectives on the European Mediasphere. The intellectual work of the 2011 European media and communication doctoral summer school.

Title chapter: The Broadcasting of Authenticity: How the media transform public politics into personal feelings
Author: Jens E. Kjeldsen and Anders Johansen
Keywords: rhetorics, politicians, political speech, personality, authenticity, broadcasting, Norway
Abstract: In this chapter we intend to offer an explanation as to how and why broadcasting has radically changed Norwegian political oratory and has transformed hour-long speeches into one-minute appeals. We use this curtailed oratorical genre as an example of the abandonment of traditional political oratory in favour of televised presentations of personal credibility and authenticity.
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