Critical Perspectives on the European Mediasphere. The intellectual work of the 2011 European media and communication doctoral summer school.

Title chapter: Exit, Voice and Loyalty: Public broadcasters and their publics in post-Communist societies
Author: Janis Juzefovics
Keywords: PBS, post-Communism, Central and Eastern Europe, media, journalism, public
Abstract: In this paper I will advocate the validity of Hirschmanís approach in examining the relationship between broadcasters and their publics against the backdrop of declining post-Communist public service broadcasting systems. Using the Baltic country of Latvia as a case study, I will demonstrate how the analytical tools of Hirschmanís theory can inspire examination of publicsí responses to the deterioration of public broadcasting systems.
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