Politics, Civil Society and Participation: Media and Communications in a Transforming Environment

Title chapter: Watching socialist television serials in the 70s and 80s in the former Czechoslovakia: A study in the history of meaning-making
Author: Irena Reifová
Keywords: popular culture, television serials, Czechoslovak normalization, life-story research, collective memory, post-socialism
Abstract: The aim of this chapter is to map out and analyze how the viewers of the communist-governed Czechoslovak television understood the propagandist television serials during so-called “normalization”, the last two decades of the communist party rule after the Prague Spring. It strives to show peculiarities of the research on television viewers’ capabilities to remember the meanings and details of hermeneutic agency which took place in the past. The role of reproductive memory in remembering the viewers’ experience buried under the grand socio-political switchover is also illuminated and used to coin the concept of “memory over dislocation”.
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